Treasured Wine Products
Love in every sip
Project Type
Brand identity
Industry
Wine lifestyle & accessories
For the love of wine
Treasured Wine Products, an Australia-based specialist in premium wine journal products, tasked us with creating a sophisticated brand identity that would enchant wine lovers worldwide.
A sophisticated identity that resonates with wine enthusiasts
After in-depth discussions with the founder, we defined three key goals for the brand identity:
Develop a timeless and memorable brand identity that exudes premium quality and elegance,
Capture the essence of joy and excitement that comes with uncorking a bottle,
Deliver a distinguished and tactile brand experience, ensuring a cohesive and engaging interaction for customers.
We crafted an elegant and timeless logo that serves as the brand’s distinctive T.W. monogram. The logo’s design subtly incorporates the shape of a wine glass, while the heart at the top embodies the passion and love that wine enthusiasts have for their treasured memories. This thoughtful integration ensures that the brand resonates with its audience, creating an emotional bond that surpasses just appearance.
To complement the logo, we chosen a versatile colour palette to evoke a sense of luxury and sophistication. The deep velvet blue suggests depth and exclusivity, the gold foils add a touch of opulence, and the hues inspired by the rich spectrum of wines connect directly to the product, making the brand instantly recognisable to wine lovers.
The result is a sophisticated, elegant brand presence that not only appeals to a diverse audience of wine enthusiasts but also stands out by celebrating the joy and tradition of wine appreciation.
