Gelato & Optimalprint
In-house freelance designer
Project Type
Social media ADs, Marketing campaigns, Launching products
Industry
Technology
Connecting creators and makers with a global print-on-demand network
Headquartered in Oslo, Norway, Gelato powers the world’s largest network of print-on-demand production and logistics partners, operating across 32 countries.
Originally launched as Optimalprint, a consumer-facing personalized gift business, Gelato has since evolved into a distinct software solutions platform for creators (e-commerce stores and entrepreneurs) and makers (printers and production hubs), enabling seamless, localized production of premium personalized products.
Crafting compelling visuals for Gelato and Optimalprint’s global growth
By collaborating closely with the Optimalprint team, we aimed to attract customers with compelling, visually engaging gift idea scenes that showcased the diverse range of premium-quality products delivered through their local supplier network. For Gelato, we focused on creating on-brand visuals to highlight how its software benefits creators and makers alike, emphasizing its unique advantages.
Since 2015, we have partnered with Gelato and Optimalprint on multiple major product launches and numerous personalized gift campaigns, driving consumer engagement across new markets. As their businesses grew, we enhanced the quality and expanded the variety of design support, delivering compelling, on-brand visuals that aligned with their growth.
